{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SHORTAGE

{Hermès' Success Has Actually Been Driven by Shortage

While many deluxe brand names drive direct exposure with social media sites advertising and marketing, celeb collaborations and fashion shows, Hermès which started as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its major products haven't changed a lot in years; it does not have TikTok, and doesn't

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